The Right Pace. The Right Message.

I was driving into a small town recently... Just as I made the turn into town, there was a “Your Speed” sign. Looking down at my speedometer, I realized that while I thought I was driving appropriately, I was going too fast.

I kept at it until I got the feel for 25 miles per hour.

The sign had given me important feedback. Through that feedback, I learned what 25 miles per hour felt like. I could find the right pace and make a smooth transition all the way through town.

On this trip, while I was able to go faster, it was important for me to understand that less is more.

Yep, some of it is about the rules of the game... and some of it is about our willingness to take feedback and incorporate it into our trip.

I’ve been thinking about that experience in relation to some recent media training. It helped me prepare for media opportunities, but it also helped me get better positioned for the journey of where I want to go.

The first step wasn’t learning how to talk to the media. It was getting clearer about what I had to say.

Ever have something that you know to be true? What do you do with it?

For me, here is something that I know to be true. The best negotiations don’t just settle an issue. They change what the relationship is capable of doing next.

Here is something else I know to be true: The best change initiatives have many of the same dynamics as the best negotiations.

Every change has two rollouts. One is technical. The other is human.
In most cases, we over-plan the first and under-lead the second.

What do I do with it?

To help answer that question, I went to Media Mastery Experts

Their training has two rollouts of its own: the technical side of preparing for media and the human side of getting clear about what you have to say.

Here is what their training taught me:
> Streamline your message. You get just a few sentences to explain yourself.
> Hone your offer and get clear about what you can provide.
> Less is more. No one needs to know everything you do.
> Slow down and focus on your pitch.
> Get clear on your superpowers.
> Learn alongside others. A cohort gives you the opportunity to learn from what others are learning.
> Be willing to join in public discourse.
> Deliver something meaningful to others that matters.

The training was about media. The learning, for me, went further. It was an exercise in focus: getting clearer about what I know, what I have to offer and how to make it useful to someone else.

What do we do with the true things that we know? We share our expertise.

Check them out: Media Mastery Experts

I don’t have anything to gain, and I’m not being compensated in any way for my recommendation.

I am, however, being true to my MME training:

Deliver something meaningful to others that matters.